The Importance of Social Media Marketing

Your business needs social media presence. Not having social media accounts for your business is almost like if it didn’t exist. Social media is a key part of your business marketing strategy regardless of the size of your business.

Social media platforms are great tools for your business to connect with stakeholders, increase awareness about your brand and boost your sales. There are more than three billion active users across these platforms every month so a well strategized social media marketing campaign can help you gain recognition and new clients.

here are six reasons why social media is an essential part.

1.    Build Awareness

People need to know about your business to become your customers. Social media boosts your visibility amongst potential customers, letting you reach a wide audience by using large amount of time and effort. Plus, it’s free to create a business profile on most major social media platforms, so you have nothing to lose.

Have a clear goal about what you want to get out of social media to develop a strategy. By knowing what you want, a well established strategy on the right platform can work wonders. 

2.    Convey Expertise 

In this time of technology, customers are better equipped to find out more about businesses and therefore more discerning about which businesses they support. Before making a decision, they’ll do a quick search to browse your website and social media.

Now that they reached your website or social media, what greets them? First impressions matter online just as much as in person. Setting up robust profiles that you update frequently with relevant content will build your brand’s influence.

Make sure you know yourself and your customers and your posts and presence aren’t forced. Authenticity is an essential part of a well-run social network, which brings us to our next point.

3.    Show Authenticity

Customers aren’t interested in businesses that publish dry, corporate-style social media posts.

Instead, let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are?

Practice getting your tone just right, whether it’s casual and funny or formal and friendly. Be true to who you are, not who you think you should be. Followers want to see real people behind your social profiles. Show them.

4.    Customer Support

Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Develop your reputation as a responsive, caring brand offering support through social networks.

5.     Affordable

Marketing costs add up, and not every business can afford huge campaigns. But you can get a lot of value for your dollar with social media advertising. Your business, regardless of size or budget, has an opportunity to grow your audience and reach your objectives through ads on social platforms like Facebook and Instagram.

When building an ad campaign, know who you’re trying to reach and what goal you want to achieve so you don’t waste any of your budget on unhelpful advertising. Avoid overly salesy ads, and opt for content that educates or entertains (or does both at the same time).

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.